Censored Energy Drink

That's right the folks at Redux Beverages have re-released the Cocaine Energy Drink under the name Censored (nice little Jab at the FDA I might add). This all takes place shortly after it was pulled from shelves due to increased pressure from the FDA and state regulators as they claimed the slogans Redux Beverages were using to market the drink were illegal. Check out the full article on the Banned Cocaine Energy Drink. Was the FDA overstepping its bounds by initially banning Cocaine? Opinions will differ on that one but renaming to Censored Energy Drink was just great marketing.

So what did the FDA and State Regulators accomplish? Well sure they forced the little guy to change his name to Censored Energy Drink, in turn bringing down tons of criticism on themselves and giving Redux Beverages tons of free press. Yeah Redux lost some product, but they should make that up in no time with all the free press. They even got a jab in at the FDA by renaming the drink to Censored. They should also get a jab in by just writing Censored over the cans original name and keeping the can design exactly the same. Well maybe they should remove the slogans that brought the heat down on them. Other wise by renaming the drink censored and by using the exact same can design I think Redux Beverages stuck it to the man on this occasion instead of vice versa. I would not be surprised if the Censored Energy Drink started flying off shelves even faster than the initial release of Cocaine.

Looks like the drink will have the same ingredients it did before; including the whopping 280 milligrams of caffeine. I wonder if it will still have that throat numbing sensation? Well if I find out that any of the ingredients changed I will do another Energy Drink Review on the Censored Energy Drink. In the meantime if you want to know what the beverage tastes like check out the original Review Here.

As always feel free to chime in with your thoughts on the subject matter at hand.