Brawndo Energy Drink Review
Cost:$2.00
Cost Per Ounce:$0.13
Active Ingredients:Caffeine, Taurine, Guarana, B-Vitamins
Taste Rating:8.8
Kick Rating:9.1
Final Judgment Rating:
Energy Drink Ratings Explained
Brawndo Energy Drink Review
Not too long ago I bumped into the Brawndo Energy Drink video which caught my attention. From there I went straight to the Brawndo Energy Drink website as the name sounded familiar. Sure enough it was that Energy Drink from the movie Idiocracy. In the movie they use Brawndo The Thirst Mutilator to water the plants because it has electrolytes. They deem that this is better for the plants since water is used in the toilets. Anyways funny movie and another great product idea from Redux Beverages, the company that introduced the Cocaine Energy Drink that later got banned and renamed. So again Redux Beverages should get a lot of free press from their innovative Gorilla Marketing tactics. Heck I was excited to get it! So let's see if the Brawndo Energy Drink works out better for humans than it does plants.
Brawndo Energy Drink Review: Taste
Since this drink contains electrolytes I was not looking for a taste that jumps out at you. I was expecting more of a Hybrid ED flavor, or a cross between an ED and sports beverage like Gatorade and Powerade. This assumption was pretty much correct. The flavor does not stand out as much as a normal ED, but it does have more flavor than your typical watered down tasting sports drink. Brawndo The Thirst Mutilator has a distinct lime flavor that seemed to even have an orange aftertaste. The lime flavor is pulled off quite nicely and the carbonation level of this drink seems to be spot on. So, again Redux Beverages has seemed to nail the flavoring pretty well; especially since there was not even a hint of medicinal aftertaste from the energy ingredients. Taste Rating - 8.8
Brawndo Energy Drink Review: Kick
Well the taste is great, kind of a cross between an energy drink and a sports drink which is pretty much what you would expect for a hybrid energy drink. But how does it perform in the kick category? Well this ED is packed full of energy ingredients that includes (per 16 ounce serving) 200 milligrams of caffeine, 50 milligrams of Guarana Extract, 1000 milligrams of taurine and a bunch of B-Vitamins. So it definitely delivered a solid kick. Since it is a hybrid energy drink I had the choice of using it at the gym or just for some extra kick at the office. I choose the later and was more than satisfied. There might have been a tad bit much carbonation in this beverage to use at the gym, at least immediately before or during a workout. However, it would work great if consumed 30-60 minutes before a workout. Even with the intense levels of caffeine since this drink also contains electrolytes, even more than Gatorade and Powerade. So this thirst mutilator gets a healthy kick rating of 9.1.
Brawndo Energy Drink Review: Final Judgment
Unique idea for a hybrid ED. When combined with the growing popularity of the (soon to be?) cult classic Idiocracy and gorilla marketing tactics of Redux Beverage you have a ED that has some pretty good staying power. More thought went into this ED than most others I have come across. And at $2.00 a can, or $39.95 for a case of 24 16 ouncer's they are very competitively priced. Final Judgment - 9.0
5 Comments:
Cool site. Don't mean to be a ass but it's "guerrilla" marketing-- as in Guerrilla warfare --the unconventional warfare and combat with which small group combatants use mobile tactics (ambushes, raids, etc.) to combat a larger army-- not "gorilla" marketing. And honestly, in this case, it's really just licensing though, admittedly, very clever licensing. Just thought you'd like to know.
I want to try brawndo...except I do not think it has landed in ohio yet.
Redux, if you're reading this...send it to oxford ohio and I will market the hell out of it. Helps that I'm im the farmer school of business. ;)
joe m.
Shouldn't it have been green?
it is green hulk green almost
Actually, the original author was correct, it is indeed "gorilla" marketing because BRAWNDO will make you TURN INTO a GORILLA who will RIP people's ARMS OFF and use them as NUNCHUCKS!
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