Cocaine Energy Drink Banned for Good Reason?

So it has finally happened. The cocaine energy drink from Redux Beverages has been pulled from the shelves. Whether I am a fan of the drink or not should not be relevant here. The only thing that should be discussed is why has the cocaine energy drink been pulled from the shelves?

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What turns out to have been a very clever marketing strategy for the cocaine energy drink has backfired after the FDA issued a warning letter saying that the slogans used were illegally marketing the drink. Basically what the FDA and other state regulators are saying is that Redux Beverages is marketing this drink as a legal alternative to the actual thing. So instead of facing jail time, the people at Redux Beverages decided to pull the cocaine energy drink off the shelf. Some of the slogans used on the site include “Liquid Cocaine,” “Speed in a Can,” and “Cocaine—Instant Rush." So why have the FDA and state regulators decided to take action against the Cocaine Energy Drink? Is it the deceptive marketing tactics (that apparently no other energy drinks use? Or is it the fact that the FDA and state regulators don't like the name of the drink and decided it was best for us if it was pulled from the shelves?

I would have to go with the latter. No one in their right mind would believe that a the cocaine energy drink actually uses real cocaine in the formula. I understand the fact that this may give kids the wrong idea about the actual drug. An by no means do I condone use of the actual drug. But is the government the right venue to shut Redux down? What's next? Are we going to start banning other products with drug related references? High Times Magazine, Billabong Clothing company, Bong Water Energy Drink, Xtazy Energy Drink. What about Hooah Soldier Fuel? Will it make our troops better soldiers? It might, since is is supposedly made be the military. If I drink this will it make me a better soldier? Oh yeah, and what about Coke? It comes in a red can and it supposedly used to contain the actual ingredients. So what's the difference. The slogan? I am sure Coke used to have some outrageous slogans that were not proven as well. Looks like they got a second chance. What about other energy drinks that have questionable names or marketing slogans. Red Bull does not actually give you wings and I think everybody knows this. But what happens if some moron drinks a couple and then decides to try to jump off a bridge so he has a cool video to post on You Tube? Or what about the Rockstar Energy Drink? There slogan is party like a Rockstar? What if by Rock Star they mean Jimi Hendrix or Jim Morrison? Are they promoting that you should party til you die? I could really care less whether or not Cocaine is put back on the shelves. There are other energy drinks out there that are just as good if not better.

But if you want to censor a drink because of the name and marketing slogan, maybe this should be left up to others instead of the government. Just my thoughts. Feel free to chime in with your thoughts on the Cocaine Energy Drink being banned.

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