Mountain Dew - Dewmocracy

While not exactly an Energy Drink per se, I have heard several arguments pertaining to Mountain Dew either being the original energy drink, or one of the driving factors for the creation of the energy category. Either way, I thought I would spread the news on the latest Dewmocracy campaign to choose the next Mountain Dew Flavor.

The campaign actually dates back to 2007, when the results of the Democracy voting gave us Voltage. The next round of Dewmocracy took place in 2009 where fans were not only asked to pick the newest member of Dew, but also to pick the names as well as the advertising campaigns. The campaign proved to be hugely successful, which leads us to the 2010 Dewmocracy campaign where we see three new flavors pitted against each other.

The three new flavors are:
1) Mountain Dew Typhoon - Dew flavor with a twist of tropical flavor
2) Mountain Dew Distortion - Dew with a blast of lime flavoring
3) Mountain Dew White Out - Dew with a smooth citrus flavor


All three of these flavors were created from start to finish by consumers and are available on store shelves from now until June 14th. If you would like to learn more about how the three final flavors came about and how consumers decided on everything from the names, flavors, colors, label designs and even television ads you can visit: www.dewmocracymediahub.com.

Or you can go directly to voting for your favorite flavor. The official voting site is Dewmocracy.com or you can go directly to Voting.... and don't forget to vote for which new flavor you would like to see released as a diet flavor.

I know I have my favorite, but I won't let my vast influence hamper the campaign